The era of information technology "Internet +" is the "new equipment" that the paper industry needs to configure.

As the direction of industrial transformation under the new normal,  "Internet +" has been included in the national top-level design, which means that more traditional industries will fully embrace the Internet. In this battle of industrial upgrading, paper companies will use  the  "new equipment" of  " Internet + ", and finally achieve the overtaking of the curve, you need to come up with the plan in advance.

In Internet games, it is difficult to pass customs without good equipment. For a company, the lack of "new equipment " can  not keep up with the development of the market, the result is also the "end of the game."

As the direction of industrial transformation under the new normal, " Internet + " has been included in the national top-level design,  which means that more traditional industries will fully embrace the Internet. However,  the reality is that the paper industry, which has been labeled as “senior traditional industry ”, is still very close to the Internet. There are  very  few paper companies in the industry that  “touch the net”.

In the face of "Internet + ", how will the paper industry upgrade?   The answer is still unclear. However , in this battle of industrial upgrading, paper companies will use the " new equipment " of " Internet +",  and finally realize the overtaking of the curve,  they need to come up with the plan in advance.

The end of the traditional closed mode

Traditional market + Internet has Taobao, traditional bank + Internet has Alipay , traditional transportation + Internet has a fast drop... So what will traditional paper + Internet be in the future?

While “ Internet+ ” is changing people's lifestyles, it is also urging enterprise innovation and transformation  and upgrading .

Liang Mingwu, secretary-general of the Forest Products Paper Branch of China Forestry  Industry  Association  and deputy general manager of China Paper Investment Co., Ltd., said that the impact of “Internet +” on traditional forestry-pulp paper enterprises is mainly reflected in the opening of  the original closed production model. " Internet + " is more personalized for product requirements and more convenient for sales models.  Therefore , the mainstream model in the future will be the industry ordering model,   which will make the production and sales requirements of modern processing forestry-pulp paper enterprises more precise, and the requirements for equipment advanced level,  resource quality and sales service quality will be greatly improved. Therefore, under the influence of “Internet +”, the forestry-pulp paper enterprises  will end the traditional closed-type mass production and fully transform into the Internet era.

Under the normal economic downturn,  the paper industry has been plagued by problems such as overcapacity ,  imbalance between supply and demand, and environmental pollution. It has become an intractable task for paper companies to retain revenue.  In recent years ,  the cross-border growth of papermaking enterprises has become a common phenomenon in the industry to find profits, and new economic growth  points are being formed in these new technologies,  including “Internet +” and internationalization.

How to face "Internet +" and how to lay out and maintain the rhythm?  At the second RISI China Paper Packaging  Summit Forum , Shanghai Yiyin Wanguo Securities Research Institute, senior analyst of the paper industry, Tu Yiting, proposed paper Packaging companies need to have Internet thinking,  and they should lay out  "Internet +" and "service-oriented manufacturing."

Traditionally, traditional papermaking companies have been factory-initiated B2C models,   which are the first products to be consumed.  Enterprises are based on manufacturing, and the  idea of ​​controlling costs is to reduce costs through various  channels to create  revenue for the downstream. The Internet thinking is to break the  traditional thinking mode. The C2B mode initiated by consumers is the  first order and demand, then the product,  and the service is the  core. This order model not only  meets the individual needs of consumers, but also greatly saves social and operating costs. Companies can also realize their value by creating more value  points  for  the  downstream.

Therefore, paper companies must use "Internet +" correctly, starting with changing their thinking.